New Irish Tourism Site launched

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New Irish Tourism Site launched

Failte Ireland

October 2006
Connect has successfully delivered a new visual identity and enhanced functionality for the ireland.ie website, aimed at the Irish domestic holiday market. As a framework supplier to Fáilte Ireland, the National Tourism Development Authority for Ireland, Connect won the commission to redesign the website and to improve usability.

Features of the new content-managed website include improved information architecture and navigation, comprehensive search capability and faster query responses, online accommodation booking, integration of mapping capability, a user registration system to allow Fáilte Ireland access to key marketing information from website users, and an exciting ‘My Ireland’ feature.

‘My Ireland’ allows website users to enjoy a personalized site experience and to create a ‘virtual suitcase’ of events, hotels, offers, website search results and more, and allows them to plan their holiday activities in great detail.

Carole Boardman, Director (Public Sector) of Connect Internet Solutions Ltd, comments, “Our team responded to the brief for a website where the user experience is paramount with a fusion of excellent graphic design and great technical expertise. We are delighted with the results, which provides a truly holistic experience for the holiday maker”

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